Norman Pattiz has started a revolution in advertising, and there are many different people who are reading his study to learn what it means to advertise properly in the radio industry.
There are several examples that may be used by those reading the study, and they may maximize their advertising revenues. This article explains how someone may use this new study of radio advertising to improve their company.
#1: What Did The Study Look At?
The study looked over a number of advertising situations, and there are many people who are looking for a way to advertise with the right companies. They will find that brand recognition is higher on the radio, and they will notice that food brands and grocery stores perform quite well on the radio. The radio is an easy place to hear advertisements that do not require much thought.
#2: What Is The Purpose Of Radio Advertising?
Radio advertising ensures that all stations may make money from advertising, and they may choose their partners carefully. There are many people who are looking for better partners to play on the radio, and they must choose brands that use jingles and slogans to remain as recognizable as possible.
Someone who wants to make these choices may follow Norman’s lead, and they may study his company at the same time.
#3: Who Is Norman?
Norman Pattiz is the CEO of Westwood One, and it is one of the largest radio networks in all the world. It has been grown over many years to ensure that the people of the world may hear all the sports and talk radio they like, and he has grown the company through proper advertising and business savvy. He has a business sense that has made his company stable, and his study shows the good side of radio that other people must follow. Learn more about Norman Pattiz: https://www.slideshare.net/NormanPattiz
#4: Changing The Plan
Every radio business must alter their plan to ensure that they are able to make more money than they did in the past. A company that is useing advertising properly will begin to raise revenues, and they will find that brand recognition helps draw in advertisers. They may charge higher prices for their ad space, and they may ensure that the company is growing.
Norman Pattiz’s study of the advertising aspect of radio is an important document. It shows every radio manager how to better their business through advertising.