Breaking into the fashion industry is nearly impossible. With Amazon taking the e-commerce world by storm, most people attempting to break into the fashion industry never success. Fabletics is one company that has smashed expectations and has grown into one of the top sellers in active wear in the short amount of time it has been around. Kate Hudson has created a brand that people want to buy, and that people want to buy over other brands.
As a subscription-based company, people sign up with their membership and pay a monthly fee and in return get a new outfit every month. After taking the Lifestyle Quiz, people will be able to view products that are specifically chosen for them. This quiz is also used to create future merchandise so taking it is very important and informative. They were born online and because of this people who come into the store and usually are already signed up as members. Fabletics is unlike other companies because it does not care where people buy their merchandise. Meaning online or in a physical store, a sale is a sale.
Kate Hudson wanted to create a brand that all women, regardless of their size, could find clothes that they felt comfortable and motivated in. Kate Hudson wants people to put on their clothes and feel inspired to get healthier. She wants this to happen but she wants it to be affordable and be made of great quality. Her belief is that cute good quality clothing doesn’t have to cost a lot of money.
Kate Hudson also is focused on only creating clothing that people want to wear. If something is not selling it does not stay on the website. Only clothing people want will be up for purchase, and data is used to consistently create clothing people want. This is unlike other companies and she believes the dedication to giving the customer what they want is what makes them so successful.
When Kate Hudson started her business she never expected it to become as successful as it is. Her desire to inspire people and motivate them on their fitness journey is what drives her to continue to step outside the box when it comes to growing her business. Her unique tactics and strategies set her apart from the competition. As her brand grows, Kate Hudson hopes that Fabletics continues to inspire everyone who wears it.