Technological advancements have revolutionized how businesses run their operations. With many companies embracing the internet as a result of a shift in consumer behavior, the internet has become an important tool especially for marketing and advertising. One new concept that has sprung up from the emergence of the internet is the customer reviews. With an enormous number of clients increasingly trusting the reviews from other clients, many businesses have mastered the art of customizing their operations to meet the tastes and preferences of their clients through marketing strategies that are hinged on reviews. One such company that has enjoyed great success with a review-centric strategy is Fabletics; a fashion forward company specializing in innovative athletic wear with a tinge of leisure.
Since its launch in 2013, Fabeltics has grown in leaps and bounds to become a multi-billion fashion brand with a global client base and millions of clients registered as members on its website. The company has efficiently converted the reviews from the clients and other internet users and leveraged it to develop products that are highly customized to meet the unique needs of their various clients or members. It is not only the membership that has benefitted from the review-centric marketing approach. The company’s value has grown tremendously and is currently being estimated to be close to $250 million.
With the review tabs on the websites being transformed into more interactive and informative platforms, more customers trust the reviews. For companies, this translates to favorable ranking on the search list, an increase in revenue and more repeat and loyal clients. It is this power of the crowd or crowdsourcing that Fabletics and its parent company, TechStyle Fashion Group, have effectively tapped into with greater success.
Kate Hudson: An Actress and Fabletics’ Brand Icon
When Kate Hudson cofounded Fabletics in partnership with the brains behind the innovative fashion and branding company TechStyle Fashion Group, few would have predicted that the Fabletics brand would have rose to global prominence within such a short period of time. It presented her with a unique yet challenging opportunity to juggle between being an actress and a fashion icon for one of the world’s fastest growing brands. Under her leadership, she has transformed the company into a fashion-forward fashion brand with unique product lines of athleisure for exercise and yoga.
Through her visionary and efficient leadership, Kate Hudson has overseen the growth of the company’s membership especially from her millions of fans. She is actively involved in the operations of the company, which has also been a critical success factor for Fabletics. Her active engagement has seen her bring in some celebrities to become brand ambassadors including Demi Lovato. As the leading face of Fabletics, Kate Hudson also oversees the effective use of data to customize the products according to the tastes and preferences of the company’s clients. Kate sees Fabeltics as a unique opportunity to empower women and allow them wear athleisure that designed specifically for their body size. If you are worried about finding an activewear that is tailor-made for your, perhaps you should consider taking Lifestyle Quiz on the company’s website. Her successes have not been devoid of challenges as she has had to weather numerous storms of negative publicity and criticism.
Breaking into the fashion industry is nearly impossible. With Amazon taking the e-commerce world by storm, most people attempting to break into the fashion industry never success. Fabletics is one company that has smashed expectations and has grown into one of the top sellers in active wear in the short amount of time it has been around. Kate Hudson has created a brand that people want to buy, and that people want to buy over other brands.
As a subscription-based company, people sign up with their membership and pay a monthly fee and in return get a new outfit every month. After taking the Lifestyle Quiz, people will be able to view products that are specifically chosen for them. This quiz is also used to create future merchandise so taking it is very important and informative. They were born online and because of this people who come into the store and usually are already signed up as members. Fabletics is unlike other companies because it does not care where people buy their merchandise. Meaning online or in a physical store, a sale is a sale.
Kate Hudson wanted to create a brand that all women, regardless of their size, could find clothes that they felt comfortable and motivated in. Kate Hudson wants people to put on their clothes and feel inspired to get healthier. She wants this to happen but she wants it to be affordable and be made of great quality. Her belief is that cute good quality clothing doesn’t have to cost a lot of money.
Kate Hudson also is focused on only creating clothing that people want to wear. If something is not selling it does not stay on the website. Only clothing people want will be up for purchase, and data is used to consistently create clothing people want. This is unlike other companies and she believes the dedication to giving the customer what they want is what makes them so successful.
When Kate Hudson started her business she never expected it to become as successful as it is. Her desire to inspire people and motivate them on their fitness journey is what drives her to continue to step outside the box when it comes to growing her business. Her unique tactics and strategies set her apart from the competition. As her brand grows, Kate Hudson hopes that Fabletics continues to inspire everyone who wears it.
Lime Crime is a cosmetic company that has built a strong reputation based on being true to yourself. In other words, the product line is a tool to claim your own creativity. The founder of the makeup company is Doe Deere. Certainly, this is her personal philosophy too. Her personal philosophy has attracted millions of fans to the makeup line since they exploded on the scene close to a decade ago. The makeup colors are wild, dazzling, sensational, bold, and beautiful. One of the line’s hottest products are the Velvetine lipsticks.
Girls & Guys Love Velvetines
The Velvetine lipsticks are inspired by the touch, look, and feel of rose petals. Clearly, the lipsticks are very close to the texture and softness of a natural rose that is found in nature. The Velvetines line was inspired by the founder, Doe Deere. The colors in the lipstick line are whimsical with very magical names that inspire the imagination. For example, some of the most popular colors in the lipstick line are wicked, red rose, scandal, dream girl, elle, cindy, and teddy bear. All of the richly pigmented hues have a decidedly French Vanilla aroma that is very intoxicating. In addition, the lipstick is smudge proof and designed to last all day long.
Lime Crime Velvetines
The Velvetine are receiving rave reviews online and in the real world. Girls and Guys are surfing to the company’s website to get a look at the latest hues and colors in the line. Even the social media sites are hot with news concerning their latest colors like Scandal which is a gorgeous deep purple hue that will make your lips look so sexy. Here’s a tip shared by Velvetine lovers. Exfoliate lips before wearing your favorite hue. Next, apply your favorite lip balm. Let the lip balm sit on the lips for about fifteen minutes. Next, apply the lipstick with a lip-brush. Remove the lipstick at the end of the day with your favorite baby oil or another type of oil that removes makeup. For example, vitamin E oil or even Shea butter oil. They are very soothing and leave the lips very soft.