How Creativity Impacts Business Growth As Seen From Lori Senecal

Creativity is an important feature in business; lack or deficiency of it leads to business stagnation and reduced competitiveness. When a business owner or manager embrace and encourage creativity amongst his or her staff members, the business grows exponentially and inspires the employees to grow at a personal level as well as professionally.

Some business managers are naturally creative and can inspire the industry they operate in to great heights. These are the people who contribute to positive changes in their industries and leave a permanent mark even when they retire or quit. One such people is Lori Senecal, the global CEO of CP+B, who is ranked among the 100 most influential business leaders across the world by Fast Company.

Lori’s Creativity

According to Fast Company website, Lori Senecal’s creativity has helped both the staff and the management of CP+B to take the risk to a higher level and consequently; the company’s annual revenue has increased by over 20 percent. In her opinion, Lori believes that creativity goes beyond talent. It is more of behavior according to her. True to her belief, creativity has become the behavior at CP+B over the past two years that Lori has been global CEO. This has enabled the company to rise up the ladder to the point of challenging for the control of the global ad market.

CP+B is not the first company to benefit from Lori’s creativity and unmatched business mojo. When she served as the CEO of KBS+, she used to coach her employee on how to succeed in business regularly. According to Fast Company, her tutorials on venture capital made those employees develop into entrepreneurs. Even without enterprises of their own to run, Lori’s employees turn entrepreneurs had all it took to shape ad business models in their own unique ways.

About Lori

Lori’s career as a business executive started at McCann Worldgroup. As the company’s global chief innovation officer, she greatly contributed to the company’s claim of its share in the global market. Before joining KBS+, she was the president of the flagship New York office of McCann Erickson.

Lori Senecal has been on Twitter since March 2009. Her Twitter handle @digitalori has more than 4,000 followers with whom she socializes with.


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