Bruce Levenson is a named most commonly associated with the Atlanta Hawks basketball team. Although he’s no longer an owner of Atlanta Spirit, LLC, his name has remained in ESPN news. He’s still co-founder and Partner at United Communications Group. But lately, Mr. Bruce Levenson has been focused more on philanthropic endeavors than business.
Recently, his philanthropic eye has been set on higher education. His work with the Do Good Institute is taking the world of higher education by storm. The initiative aims at undergraduate students at the University of Maryland. The objective is to expose and inspire students to become more involved in the world of non-profit and volunteering.
It’s the modern world’s attempt to create the next generation of non-profit business leaders. The world seems to be leaning in one particular direction lately, and the Do Good Institute is trying to balance everything out. This new wave of non-profit business leaders is to challenge their private-sector counterparts.
Levenson (brucelevenson.com) and the Do Good Institute aren’t saying that there aren’t already extraordinary people trying to make the world a better place. Over the years, they’ve noticed dozens of amazing organizations fall short of their mission because the leaders of those organizations don’t have the necessary business skills to succeed.
Upon realizing that most of these failures were due to the simple lack of business skills, Levenson and his wife, Karen, came up with the idea. They took their idea to the University of Maryland and put up the $75 million to start the initiative. The state of Maryland added an additional $20 million.
The initiative gave birth to the University of Maryland’s first Philanthropy 101 class. Students were given $10,000 to allocate to a cause of their choosing.