José Borghi of Mullen Lowe Brazil on Marketing and Advertising

Jose Borghi of Mullen Lowe is currently the CEO of Mullen Lowe Brazil.He once said that a study done by Narita & Strategy could reveal crucial information about excellent ways to follow in advertising campaigns. The study was primarily aiming at finding out if the images of a premise would highly reveal consumers desires. The study involved a group of young men who had to leave their depletion aside as it was one of the requirement.

José Henrique Borghi, who has great experience working with Borghi Lowe, believes that exposing participants is a great experiment as it contributes a lot to the advertising market. The study revealed that the new method that was based on exposing customers to the stimulation of images, which was in aid of knowing what each one of them wants, proved to speed the responses. Borghi also said that the humanization within advertising transfer revitalises customers’ conscious. Narita, the organization that carried out the study, stated that more respondents were asked what they felt after they were shaved and most of them commented in a more truthful way when they saw each other in the picture.

Jose Borghi said that it is crucial to update the media that map the consumer’s profiles frequently. This is because the profiles influence and reflect on human behaviour. The profiles also change with the impressive speed which most people in the society follow keenly. Jose Borghi also believes that Knowing what people want is one of the things that leads one to serve them according to their needs. He added that customer satisfaction should always be the first objective for every business entity. Satisfying the customers will make them loyal to you, and you will make greater profits in the long run.

http://www.ecp.org.br/revista/entrevista/julho